Gay Jeans with a Straight Fit

Gay genes?

Gay “genes”?

Q: What happens if bright rainbow yarns don’t speak to my gay identity?
A: You’re branded this way.

Introducing Gay Jeans, a seemingly #basic pair of dark indigo denim that over time, with enough wear and tear, “comes out of the closet” to show its true colors. Financed through the crowdfunding platform BetaBrand, 10% of its profits go to the SF LGBT Center.

As lead designer Steven B. Wheeler puts it, “it’s proof that some denim really is just born that way.”

via Ross Leonardy

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