What’s the Energy of Your Energy Drink?

This essay was originally presented as a video lecture at MoMA PS1 Expo Exhibition 2013 I work in branding. I work at a company called Wolff Olins doing big strategy projects for big corporate clients, and I’m part of a group that produces K-HOLE, which is a trend forecasting report. You might be able to tell from the name K-HOLE that I’m pretty interested in the intersection of branding with drugs, psychoactive substances, stress, subculture… [read more »]