AD BOOK is an e-book that consists entirely of advertisements for artists, galleries, publications, businesses, and anything arts related. Through both open call and invitation, BFFA3AE received over 200 ads from emerging and established artists and institutions from New York, London, and elsewhere. AD BOOK contributors purchased ad space based on a price determined by BFFA3AE’s own invented system of value. Each ad—like all great advertising—teeters at the edge of expression, promotion, and common sense. Taken as a whole, AD BOOK testifies to how perverse and diverse any self-respecting marketplace of ideas ought to be. With an introduction by Artforum publisher Knight Landesman.

Introduction by Knight Landesman

Pablo Braceli, Mika Tajima

Light Industry, Kim Asendorf, Andreas Ervik

Daniel Leyva, Steven Downs LLC, Oso Press, DAS INSTITUT

Elizabeth Jaeger

Birgit Rathsmann, Adam Wilkinson, Amalia Ulman, W.A.G.E.

ADVERTISEMENTS BY
100%, 0001 YES, 47 Canal, Abby Lloyd, Adam Wilkinson, Alaina Claire Feldman, Alan Schaffer, Alessandra Urso, Alexa Haas, Alexander Iezzi, Allie Pisarro-Grant, Amalia Ulman, Amanda Nicole Schmidt, American Medium, Ames Gerould, Amy Yao, Andreas Ervik, Anicka Yi, Ann Hirsch, Antonia Kuo, Antonio Santini, Arias Abbruzzi, Arielle de Pinto, Aron Cabral, Beauty Today, Bennett Schlesinger, Billy Rennekamp, Birgit Rathsmann, Blake LaRue, BLESS, Blonde Art Books, Brown University Department of Computer Science, Cambridge Book, Charlie Hankin, Chris Collins, Chris Coy, Cleopatra’s, Cobra Libros, Cody DeFranco, collectionof:, Collective Inquiry, Columbiform, Contemporary Art Daily, Cory Arcangel, Court Square, Daniel Guerrero Fernandez & Justin Wallis, Daniel Leyva, DAS INSTITUT, David Horvitz, Deaccession Library, Derek Frech, Dispatch Bureau, Dora & Maja, Duane Reade, East Hampton Shed, Elizabeth Jaeger, Enlightment Wines, Eric Mack, Eugene Kotlyarenko, Ex Libris, Extreme Animals, FAUX/real, Franco Ferrari, Gaby Cepeda, Gil Gentile, Gloria Maria Gallery, Graham Kolbeins, Great Point, Greem Jellyfish, Green Gallery, Gumball University, Haley A. Silverman, Hannah Kahn Manfredi, Hassla, Hillary Juster, Horacio Menestrina, Ian Cheng & Rachel Rose, Ilia Ovechkin, Important Projects, Imprint Projects, Invisible Exports, Issue Project Room, Ivan Grebenshikov, Jaakko Pallasvuo, Jack Fisher, Jamie Sterns, Jared Hutchinson, Jasper Spicero, Jeanette Mundt, Jesse Darling, Jessie Stead, Joe Valle, Jon Santos, Jordan Lord, Jordan Robin, Jordan Wolfson, Joseph Saunders, Josh Kline, Josh Kolbo, Joshua Courtney, Juan Amaya, Juan Antonio Olivares, Justin Bland, Justin Williams, K-Hole, Kari Altman, Katie Hickman, Kim Asendorf, Klaus von Nichtssagend, Korakrit Arunanondchai, Kristin Wong, Kunsthall Stavangar, Kyle Wyss, Kyunghee Jwa, L_A_N, Light Industry, Lydia Rodrigues, Mala Mala, Mama Lince, Maria Burns Sandoval, Marisa Olson, Martin Kohout, Massimiliano Bomba, Matthew So, Melissa Rheingrüber, Michael Dotson, Mika Tajima, Miracle & Connelly Presents, More Results, Museo La Ene, Nathan Hauenstein, Nathan Witt, Nathaniel Sullivan, Ned Vena, netartnet.net, New Documents, New Jerseyy, New York Art Department, Nicholas O’Brien, Nick DeMarco, Nicolas Sassoon, Nino Galluzzo, NP, Only Ombre, Ooga Booga, Oso Press, Other Travel, Pablo Braceli, Parker Ito, Paul Slocum, Peradam, Pet Cemetary, Phiadon Books, Pool, Purecast, R. Lyon, R.ythm and L.yrics Booking Agency, Rafael Rozendaal, Raphael Amadeus Frankenstein, Real Fine Arts, Reanimation Library, Recess, Rhizome, Robin Cameron, Sarah Chow, Sarah Rara, Scott Keightley, Sculpture Center, Sex Magazine, Shabd, Shigenobu Twilight, Simon Whybray, Sittin’ Sideways, Small Girls PR, Solitaire Weekly, Spectacle, SSIIGGNNAALL, Stadium, Stephanie Kwak, Steven Downs LLC, Swill Children, Sydney Beaumont, Terence Koh, Terminal Projects, The End(s) of the Library, The Hole, The Jogging, Thomas Payne, Thomas Philip O’Neill, Tom Tomi, Tracy Molis, Travess Smalley, Travis Hallenbeck, Triple Canopy, Vanity Gallery, W.A.G.E., William, XTAPUSSY, XYM

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BFFA3AE is a New York based collective consisting of artists Daniel Chew, Micaela Durand, and Matt Gaffney. They formed in 2008 and their work exists on the internet and offline in the form of videos, performances, sculptures, and installations.