AD BOOK is an e-book that consists entirely of advertisements for artists, galleries, publications, businesses, and anything arts related. Through both open call and invitation, BFFA3AE received over 200 ads from emerging and established artists and institutions from New York, London, and elsewhere. AD BOOK contributors purchased ad space based on a price determined by BFFA3AE’s own invented system of value. Each ad—like all great advertising—teeters at the edge of expression, promotion, and common sense. Taken as a whole, AD BOOK testifies to how perverse and diverse any self-respecting marketplace of ideas ought to be. With an introduction by Artforum publisher Knight Landesman.

Introduction by Knight Landesman

Pablo Braceli, Mika Tajima

Light Industry, Kim Asendorf, Andreas Ervik

Daniel Leyva, Steven Downs LLC, Oso Press, DAS INSTITUT

Elizabeth Jaeger

Birgit Rathsmann, Adam Wilkinson, Amalia Ulman, W.A.G.E.

100%, 0001 YES, 47 Canal, Abby Lloyd, Adam Wilkinson, Alaina Claire Feldman, Alan Schaffer, Alessandra Urso, Alexa Haas, Alexander Iezzi, Allie Pisarro-Grant, Amalia Ulman, Amanda Nicole Schmidt, American Medium, Ames Gerould, Amy Yao, Andreas Ervik, Anicka Yi, Ann Hirsch, Antonia Kuo, Antonio Santini, Arias Abbruzzi, Arielle de Pinto, Aron Cabral, Beauty Today, Bennett Schlesinger, Billy Rennekamp, Birgit Rathsmann, Blake LaRue, BLESS, Blonde Art Books, Brown University Department of Computer Science, Cambridge Book, Charlie Hankin, Chris Collins, Chris Coy, Cleopatra’s, Cobra Libros, Cody DeFranco, collectionof:, Collective Inquiry, Columbiform, Contemporary Art Daily, Cory Arcangel, Court Square, Daniel Guerrero Fernandez & Justin Wallis, Daniel Leyva, DAS INSTITUT, David Horvitz, Deaccession Library, Derek Frech, Dispatch Bureau, Dora & Maja, Duane Reade, East Hampton Shed, Elizabeth Jaeger, Enlightment Wines, Eric Mack, Eugene Kotlyarenko, Ex Libris, Extreme Animals, FAUX/real, Franco Ferrari, Gaby Cepeda, Gil Gentile, Gloria Maria Gallery, Graham Kolbeins, Great Point, Greem Jellyfish, Green Gallery, Gumball University, Haley A. Silverman, Hannah Kahn Manfredi, Hassla, Hillary Juster, Horacio Menestrina, Ian Cheng & Rachel Rose, Ilia Ovechkin, Important Projects, Imprint Projects, Invisible Exports, Issue Project Room, Ivan Grebenshikov, Jaakko Pallasvuo, Jack Fisher, Jamie Sterns, Jared Hutchinson, Jasper Spicero, Jeanette Mundt, Jesse Darling, Jessie Stead, Joe Valle, Jon Santos, Jordan Lord, Jordan Robin, Jordan Wolfson, Joseph Saunders, Josh Kline, Josh Kolbo, Joshua Courtney, Juan Amaya, Juan Antonio Olivares, Justin Bland, Justin Williams, K-Hole, Kari Altman, Katie Hickman, Kim Asendorf, Klaus von Nichtssagend, Korakrit Arunanondchai, Kristin Wong, Kunsthall Stavangar, Kyle Wyss, Kyunghee Jwa, L_A_N, Light Industry, Lydia Rodrigues, Mala Mala, Mama Lince, Maria Burns Sandoval, Marisa Olson, Martin Kohout, Massimiliano Bomba, Matthew So, Melissa Rheingrüber, Michael Dotson, Mika Tajima, Miracle & Connelly Presents, More Results, Museo La Ene, Nathan Hauenstein, Nathan Witt, Nathaniel Sullivan, Ned Vena,, New Documents, New Jerseyy, New York Art Department, Nicholas O’Brien, Nick DeMarco, Nicolas Sassoon, Nino Galluzzo, NP, Only Ombre, Ooga Booga, Oso Press, Other Travel, Pablo Braceli, Parker Ito, Paul Slocum, Peradam, Pet Cemetary, Phiadon Books, Pool, Purecast, R. Lyon, R.ythm and L.yrics Booking Agency, Rafael Rozendaal, Raphael Amadeus Frankenstein, Real Fine Arts, Reanimation Library, Recess, Rhizome, Robin Cameron, Sarah Chow, Sarah Rara, Scott Keightley, Sculpture Center, Sex Magazine, Shabd, Shigenobu Twilight, Simon Whybray, Sittin’ Sideways, Small Girls PR, Solitaire Weekly, Spectacle, SSIIGGNNAALL, Stadium, Stephanie Kwak, Steven Downs LLC, Swill Children, Sydney Beaumont, Terence Koh, Terminal Projects, The End(s) of the Library, The Hole, The Jogging, Thomas Payne, Thomas Philip O’Neill, Tom Tomi, Tracy Molis, Travess Smalley, Travis Hallenbeck, Triple Canopy, Vanity Gallery, W.A.G.E., William, XTAPUSSY, XYM

DOWNLOAD —>>> AD BOOK by BFFA3AE. Available Exclusively on Apple iBookstore, for your iPad, iPhone, or iPod Touch.

BFFA3AE is a New York based collective consisting of artists Daniel Chew, Micaela Durand, and Matt Gaffney. They formed in 2008 and their work exists on the internet and offline in the form of videos, performances, sculptures, and installations.

Recent Posts


In the Flesh Part l: Subliminal Substances features artists whose work utilizes inorganic ingestible elements found in food, medicines, cosmetics and technological devices. Some of these consumable and non-consumable products emit chemicals and radioactivity that our bodies absorb through the skin. Inorganic ingestibles include, but are not limited to, GMOs, pathogens, hormones, pesticides, steroids, preservatives, radiation and plastics. Such substances seep into our bodies more and more consistently, while the term “organic” is applied liberally… [read more »]

Glaze | Earthly

“Glaze describes the often shiny, wear-protective layer of oxide formed when two metals (or a metal and ceramic) are slid against each other at high temperature in an oxygen-containing atmosphere.” So says North Carolina electronics duo Earthly regarding the literal definition of “Glaze,” a track from their debut LP, Days. Released this summer via the Noumenal Loom, the album scrambles iridescent textures and wobbly rhythms through various states of flux. Eno Swinnen conceived the video… [read more »]

I Would Prefer Not to Include My Name | Eva and Franco Mattes

The task of a content moderator is to decide what content on an online platform is permitted to stay and what should be removed. Sometimes the guidelines are clear, e.g. remove all images of Al Qaeda, while other times it’s a question of subjective judgement whether or not the content is inappropriate. Eva and Franco Mattes are the artists behind the exhibition I Would Prefer Not to Include My Name, part of a larger project… [read more »]

Premiere | “Pump Fake” by vyle

A reference to Michael Jordan’s famous technique and also a synonym for indecision, this collaboration with producers Shy Guy and Thomas Welch, entitled “Pump Fake”, is vyle’s take on “what a rapper is” vs. “what a rapper is expected to be”, enveloped in postmodern slang and rap-centric jewels. “Pump Fake” is the first single from vyle’s upcoming experiential album, “A Ü T O/M Ö T O R”. Both words from the title refer to a car.… [read more »]

Mommy | Maggie Lee

July 20, 2012 — Maggie Lee tagged you in a photo. I remember receiving the notification on Facebook. I was on my way to see The Dark Knight Rises—it was it’s opening day—but the photo brought me back to the night before. Maggie’s caption above the photo on my timeline read: “finger snap, half man half woman, steven king or ann rice?, 2 step (in the back), simple times, park angel thong reptilian skirt, ghost… [read more »]

Arachne | Dorothy Howard

Inspired by the myth of Arachne, Dorothy Howard‘s recently launched eponymous webzine co-designed with André Fincanto explores the analogy of the internet network with a spider’s web (one that Dorothy Howard mentions started at the beginning of the internet when Tim Berners-Lee set the name “the world wide web” in 1989; he later wrote ‘Weaving the Web‘). Arachne explores various comparisons and intersections between mythology and the internet. I chatted with Dorothy about digital labour,… [read more »]

No Need to Hunt | We Just Wait for the Roadkill

Alexander Endrullat, Burkhard Beschow, Camilla Steinum, Dorota Gaweda & Eglé Kulbokaité, Jake Kent, Kai Hügel, Michele Gabriele Curated by: Paul Barsch It was not meant as a statement. Not at all. They just took it, mixed it, altered and extended it. They did not even care. Artifacts. Cultural objects. De facto found footage. Natural materials. … No hierarchy but full potential. Total opennesssssssss Ssssssssssssssssssss ssssssssssss ssssss A thrilling, raspy scream that sounds exactly like a… [read more »]

abduct | Xavier Cha

As a part of the commission programme for Frieze Film 2015 which will be screened at Frieze London and air on BBC’s national Channel 4, Xavier Cha presents abduct, a cinematic study of performative self-estrangement in the virtual age. Xavier Cha’s conceptually-driven practice spans dance, video, text and audio, but central to her work is the expanded field of performance. Since graduating from UCLA in 2004, she has shown live and video work across the… [read more »]

ZHALA: Religious Rave and Cosmic Pop for MOMENTUM 8

“I try to create a space in which I can dress like Kim Kardashian and she can dress like me.” Zhala is a conceptual musician, artist and performer of Kurdish descent, born and raised in Stockholm, Sweden. She is one of the founding members of the LGBT club Donna Scam in Stockholm, and the first and so far the only artist signing to Robyn’s Konichiwa Records. Zhala’s music consists of haunting rhythms and evocative melodies… [read more »]

Frieze Live | Passive Aggressive #3

The British artist duo Edward Thomasson & Lucy Beech reveal the violence of everyday performativity with their last installment of the non-theatrical 3-part series Passive Aggressive. The piece accentuates how this performativity is not just a gendered diagnostic of the contemporary Corporate Female navigating her way through the aggression of the work-place, but a constructive mode of life. At 2:45 PM daily during the fair in Regent’s Park, a group of six women in professional… [read more »]