Q: What happens if bright rainbow yarns don’t speak to my gay identity? A: You’re branded this way. Introducing Gay Jeans, a seemingly #basic pair of dark indigo denim that over time, with enough wear and tear, “comes out of the closet” to show its true colors. Financed through the crowdfunding platform BetaBrand, 10% of its profits go to the SF LGBT Center. As lead designer Steven B. Wheeler puts it, “it’s proof that some… [read more »]
K-HOLE has released its third issue, THE K-HOLE BRAND ANXIETY MATRIX, a deep look into how consumers are managing emerging anxieties in the face of an ever-evolving and increasingly branded cultural landscape.
“We know our preferences are being calculated and used to predict our next moves, but we still don’t feel like we can take our hands off the joystick. The job of the advanced consumer is managing anxiety, period.”
The K-HOLE Brand Anxiety Matrix issue examines case studies of the Isabel Marant internal wedge sneaker, olfactory design, IUDs, and the Lapka personal environment monitor, and explores the expanding dimensions of anxiety in the contemporary setting. You can download the new issue here.
K-HOLE is a trend forecasting report by Greg Fong, Sean Monahan, Emily Segal, Chris Sherron, and Dena Yago.