Nina Cristante is an artist, autodidactic nutritionist, Aquarius and my best friend. Had it not been for a mutual friend linking us during her temporary stay in NYC seven months back, I may’ve never been introduced to the full spectrum of her work. Just a subtle trail of digital breadcrumbs. Slow-mo-promo. A whisper, a wink, a bikini body meme. A deliberately ambiguous website hosting austere at-home workout videos and fragments of clients’ food diaries.
K-HOLE has released its third issue, THE K-HOLE BRAND ANXIETY MATRIX, a deep look into how consumers are managing emerging anxieties in the face of an ever-evolving and increasingly branded cultural landscape.
“We know our preferences are being calculated and used to predict our next moves, but we still don’t feel like we can take our hands off the joystick. The job of the advanced consumer is managing anxiety, period.”
The K-HOLE Brand Anxiety Matrix issue examines case studies of the Isabel Marant internal wedge sneaker, olfactory design, IUDs, and the Lapka personal environment monitor, and explores the expanding dimensions of anxiety in the contemporary setting. You can download the new issue here.
K-HOLE is a trend forecasting report by Greg Fong, Sean Monahan, Emily Segal, Chris Sherron, and Dena Yago.