Discover

¡Disfruten la Apocalipsis!

Successful Lifestyle-Strategies for the End of the World.
Images by Rachel de Joode and words by Johannes Thumfart.

Firewire Salutation

The Maya Calendar of 2012 was one of the dominating memes of the year. Nevertheless, in two days, on the 21st, the end of the world won’t happen. Here’s how to enjoy this apocalypse and other scenarios of transition, the Age of Aquarius (starting in 3573), meltdown sunsalutes, tsunami, technologic-telepathic iCal sphinx, solar panel toenails, wires, and transhuman pole shifts.

One of the best things about Mexico-City is that there are practically no tourists. The city is regarded as dangerous, ugly and maybe also as plainly dull and boring in comparison to the hot spots in southern Mexico – tropical paradises with eternal spring break and thrilling drugwar-background-noise spicing up all that sunbathing and mojito-sipping. Nevertheless, in Distrito Federal, as Mexicans call their capital, the advertising activities around 2012-specific tourism are enormous. 2012-catalogues and 2012-posters are everywhere — 2012-workshops, 2012-meditation weekends, 2012 yoga-classes and so on.

Half-Man / Half-iCal

Given the general anti-urbanist bias of apocalypse-truthers, those events in fact take place in the countryside — in Yucatan where the Mayans lived, and in the nowadays hippie-paradise Oaxaca or plainly in the Estado de Mexico, which is something as Brandenburg is to Berlin and Long Island or New Jersey are to New York. In the 25-million person mega-city itself, December 21st 2012 seems to be nothing more than a gigantic billboard-event, similar to a Soccer Championship or the Super Bowl — a tendency very fitting to the 2012-myth, which most notably via William S. Burroughs began as an underground narrative in the seventies which has since developed into massive, global media hype. For the mainstream, the 2012-meme started with Emmerich’s movie already in 2009, the actual year was opened by an Axe-Deodorant — the 2012 edition.

Global Warming

One can´t help but wonder why the myth of the apocalypse, that originally was an underground craze, became so compatible with contemporary capitalism. One reason is of course that its contemporary form can be labeled with Naomi Klein as “Disaster Capitalism”. The disaster, the state of exception, became the normal state in our societies which are constantly busy with preventing financial, political and ecological collapse. These mostly imaginary imminent ends of the world justify all kinds of emergency measures such as the bailout plan. Never, after the end of the cold war, has the end of the world been thought of by so many, so frequently. Amazing reality tv-shows such as Doomsday Preppers and Doomsday Bunkers show just how many take this seriously.

Solar Panel Toenails

Another reason for the compatibility of capitalism and the apocalypse is revealed by end of the world advertisement. Since we really cannot believe in a single thing claimed by advertisement anymore, the apocalypse is the last dream to sell, the last dream we all honestly share: That one day, the Lattés of Starbucks will be over, the never ending stream of middleclass idiots in suits who try “to make it” will cease to exist, Rihanna, Madonna, Beyoncé and Gaga will stop singing and their audience will cease to care. In a way, contemporary capitalism became so repulsive that selling its end is the last possible product. In this regard, the saddest thing about 2012 will be that this promised end just won’t come, as usual.

For more images go HERE

Photography & Concept: Rachel de Joode
Styling: Erin Lewis
Retouching / 3d compositing: Jacinto Astiazarán / jacintoastiazaran.com, Tomás Díaz Cedeño / fairefairefaire.com, Nora Ricci, JOSÉ ANTONIO LÓPEZ
Hair & Make-Up: Eva Laura Zamora Vilchis, Alejandro Rincón Gutiérrez
Featuring: Debora Delmar, Zemmoa, Sofia De Lara, Alberto Bustamante, Aaron Changpo, Jacinto Astiazaran, Johannes Thumfart.
Fashion: Uriel Urban U+U, Nike, American Apparel, O’Neil and ‘punto de reunion’ by PJ Rountree.
Thanks to Nextel Mexico and Preteen Gallery, Mexico City.

Recent Posts

C R A S H | New Scenario

C R A S H Flashing lights of the metropolis. Stretched coaches cruise the steaming asphalt. Never sure what they carry. Hidden behind tinted glass. Like whales they glide through crowded streets, stolid and majestic. for a future IV: but what if we are not alive? Somewhere there among the remnants of the great pacific island, the blooming vortex of the world, roughly between 135°W to 155° Wand 35°N and 42°N in the accelerated rage… [read more »]

Girth Proof | Wickerham & Lomax at Dem Passwords

“I don’t know you, I use you.” — overheard last week at a club in Baltimore, MD Dem Passwords Gallery is pleased to present GIRTH PROOF, an exhibition by Wickerham & Lomax. Wickerham & Lomax have previously looked at collaboration through the lens of best friends, fashion designers, and show runners as surrogates for themselves. Most recently they have identified as gay dads who “gave birth” to a character named BOY’D, the primary figure of… [read more »]

Nissan Yogurty | Kate Sansom

Today, Chrystal Gallery returns after a five year hiatus with its second virtual exhibition, Nissan Yogurty by Kate Sansom. Chrystal’s previous computer rendered show, in October 2010, was curated by Timur Si-Qin and featured Kari Altmann, Charles Broskoski, Lindsay Lawson, Billy Rennekamp, Maxwell Simmer, and Harm Van Den Dorpel. She said “food is the oldest.” Maybe she figured it out that day in Costco? Looking for slivered almonds, and a puffy frame. And also “it’s… [read more »]

Here On Earth | Nick DeMarco

Nick DeMarco’s Here on Earth is currently on view at Interstate Projects in Brooklyn, NY through February 1st. The show is part feature film, part sculptural installation, creating an enjoyably convergent experience. DeMarco casts cut-outs of celebrities including main characters Jennifer Lopez, Paul Newman, and baby Drake into a narrative that is equal parts science fiction, government conspiracy, and family drama. The plot is enforced by a soundtrack full with foley, music, and hired voice… [read more »]

Ask Natasha | How do you art?

Q: How do you art? —Stephanie, 22 A: Other #AskNatasha Natashas include @natashacalis—“I play Claire in the TV series The Firm and Emily in The Possession”—, @natashabure (daughter of Candace Cameron Bure, or Full House’s DJ Tanner)—“…CALIFORNIA. 16. JOY”—, @inatashamarie—“HWIC of Natasha’s Nook™ | Militant WOMANIST | Being Colored is a metaphysical dilemma I have yet to conquer. I KNOW YOU CARE!™”—, and @natashafarani—“Maaf, ada yang bisa dimantu?” I am not jealous of these other… [read more »]

Pier 54 | High Line

In 1971 Willoughby Sharp curated now legendary exhibition Pier 18: for one day, 27 artists were invited to create original works to be exhibited at an abandoned Pier in the Financial District, NYC. Artists Harry Shunk and János Kender photographed the various events, which were not open to the public; the black and white photographs were then exhibited at MoMA. Gordon Matta-Clark suspended himself from a ceiling rafter, Vito Acconci wore a blindfold and had… [read more »]

Pakui Hardware | Shapeshifter, Heartbreaker

With their installation Shapeshifter, Heartbreaker at Jenifer Nails in Frankfurt, the collaborative duo Pakui Hardware (Neringa Černiauskaitė and Ugnius Gelguda) closed out a big year that included the solo exhibition, The Metaphysics of the Runner, at 321 Gallery, in Brooklyn, New York, and the Iaspis residency, in Malmö, Sweden. Last month Černiauskaitė, a graduate from Bard’s Center for Curatorial Studies, and artist Ugnius Gelguda delivered a performance lecture at the Moderna Museet where topics ranged… [read more »]

ALLGOLD at MoMA PS1

This weekend, don’t miss the last Saturday and Sunday of ALLGOLD‘s re-launch of the electronic music label GENERATIONS UNLIMITED at the MoMA PS1 Print Shop. Featuring concerts, installations and screenings. Saturday December 20 Naval Cassidy 12-6pm If, Bwana 7pm Keiko Uenishi (o.blaat) 8pm Daren Ho 9pm Sunday December 21 Michael Evans 7pm Barry Weisblat 8pm Lary 7-9pm MoMA PS1 Print Shop 22-01 Jackson Ave Long Island City, NY 11101 ALLGOLD is comprised of artists, designers,… [read more »]

The History of Non-Art: Part 4

On the Avant-garde as Rearguard The most groundbreaking art of the 20th century is called avant-garde. But perhaps these pioneering artists were not so pioneering after all. The artistic avant-garde did not break with established genres and traditions so much as it systematically established genres and tradition. Much of what is considered “radical,” “innovative” and “original” about Duchamp and the artistic avant-garde was brought into existence by people who were not visual artists. They were… [read more »]

Dancarchy | Naomi Fisher

There is an intense new energy unveiled in Naomi Fisher’s new work for Art Basel Miami Beach 2014. Seven large paintings dance their way into the art fair and represent a solid return to painting for an artist who has been dedicated to an aesthetic where nature, ornamentation, and female collective groups dance together and perform their way through the mundane and the extraordinary. Fisher is also revealing a new public commission at the botanical… [read more »]