¡Disfruten la Apocalipsis!

Successful Lifestyle-Strategies for the End of the World.
Images by Rachel de Joode and words by Johannes Thumfart.

Firewire Salutation

The Maya Calendar of 2012 was one of the dominating memes of the year. Nevertheless, in two days, on the 21st, the end of the world won’t happen. Here’s how to enjoy this apocalypse and other scenarios of transition, the Age of Aquarius (starting in 3573), meltdown sunsalutes, tsunami, technologic-telepathic iCal sphinx, solar panel toenails, wires, and transhuman pole shifts.

One of the best things about Mexico-City is that there are practically no tourists. The city is regarded as dangerous, ugly and maybe also as plainly dull and boring in comparison to the hot spots in southern Mexico – tropical paradises with eternal spring break and thrilling drugwar-background-noise spicing up all that sunbathing and mojito-sipping. Nevertheless, in Distrito Federal, as Mexicans call their capital, the advertising activities around 2012-specific tourism are enormous. 2012-catalogues and 2012-posters are everywhere — 2012-workshops, 2012-meditation weekends, 2012 yoga-classes and so on.

Half-Man / Half-iCal

Given the general anti-urbanist bias of apocalypse-truthers, those events in fact take place in the countryside — in Yucatan where the Mayans lived, and in the nowadays hippie-paradise Oaxaca or plainly in the Estado de Mexico, which is something as Brandenburg is to Berlin and Long Island or New Jersey are to New York. In the 25-million person mega-city itself, December 21st 2012 seems to be nothing more than a gigantic billboard-event, similar to a Soccer Championship or the Super Bowl — a tendency very fitting to the 2012-myth, which most notably via William S. Burroughs began as an underground narrative in the seventies which has since developed into massive, global media hype. For the mainstream, the 2012-meme started with Emmerich’s movie already in 2009, the actual year was opened by an Axe-Deodorant — the 2012 edition.

Global Warming

One can´t help but wonder why the myth of the apocalypse, that originally was an underground craze, became so compatible with contemporary capitalism. One reason is of course that its contemporary form can be labeled with Naomi Klein as “Disaster Capitalism”. The disaster, the state of exception, became the normal state in our societies which are constantly busy with preventing financial, political and ecological collapse. These mostly imaginary imminent ends of the world justify all kinds of emergency measures such as the bailout plan. Never, after the end of the cold war, has the end of the world been thought of by so many, so frequently. Amazing reality tv-shows such as Doomsday Preppers and Doomsday Bunkers show just how many take this seriously.

Solar Panel Toenails

Another reason for the compatibility of capitalism and the apocalypse is revealed by end of the world advertisement. Since we really cannot believe in a single thing claimed by advertisement anymore, the apocalypse is the last dream to sell, the last dream we all honestly share: That one day, the Lattés of Starbucks will be over, the never ending stream of middleclass idiots in suits who try “to make it” will cease to exist, Rihanna, Madonna, Beyoncé and Gaga will stop singing and their audience will cease to care. In a way, contemporary capitalism became so repulsive that selling its end is the last possible product. In this regard, the saddest thing about 2012 will be that this promised end just won’t come, as usual.

For more images go HERE

Photography & Concept: Rachel de Joode
Styling: Erin Lewis
Retouching / 3d compositing: Jacinto Astiazarán /, Tomás Díaz Cedeño /, Nora Ricci, JOSÉ ANTONIO LÓPEZ
Hair & Make-Up: Eva Laura Zamora Vilchis, Alejandro Rincón Gutiérrez
Featuring: Debora Delmar, Zemmoa, Sofia De Lara, Alberto Bustamante, Aaron Changpo, Jacinto Astiazaran, Johannes Thumfart.
Fashion: Uriel Urban U+U, Nike, American Apparel, O’Neil and ‘punto de reunion’ by PJ Rountree.
Thanks to Nextel Mexico and Preteen Gallery, Mexico City.

Recent Posts

DISmiss | Donna Williams on Neurodiversity

Donald Trump, leader in the GOP bid for US Presidency, theorizes that autism is caused by vaccines, and that this belief informs his platform regarding public health and disability issues. Autism, its imagined causes and its relation to various social issues, is up for national debate—but actual autistic individuals are never included in the conversation. Advocates for disability justice are marginalized by the U.S. public sphere, while their identities are scrutinized and co-opted by individuals… [read more »]

How to Sleep Faster #6: Sex

The 6th issue of How to Sleep Faster, the critical theory/poetry journal published by Arcadia Missa, continues HTSF’s investigation into contemporary sociopolitical and philosophical issues through the prisms of feminism, queer theory and Marxist critique. For this issue HTSF attempts to grapple with the most intimate of all subjects: sex. As a response to the mainstreaming of much identity-political discourse on sex (#heforshe, Everyday Sexism, No More Page Three, to mention a few), ‘the act… [read more »]

TELFAR storms The Castle!

On Sep 14th, for about four hours, a little under 200 people experienced one of the greatest nights of their lives at the after-party for designer TELFAR’s S/S 2016 NYFW presentation. It happened at a White Castle in Times square — well out of range of Fashion GPS and with no press or photographers in attendance. Those who went to the Wolfgang Tillmans after party at Neuehouse instead have the rest of their lives to… [read more »]

All Dukyana Everywhere

Recently, I spent a beautiful summer eve with my friend and her two goats in scenic Beacon, New York. Their emotional life–and dietary habits–began to fascinate me, as they frolicked and whatever in the backyard. We laughed over cab franc and chatted about natural fiber sourcing from various South American farms, while the goats battled over their toys. Mohair has to come from somewhere… Enter Dukyana, Bulgaria’s Dior. Where does all of this angora come from?… [read more »]

Art, Design, and The Future of Privacy

Join artists, cryptographers, critical theorists, architects, designers, sociologists, user experience researchers and other bright luminaries for a casual evening discussing privacy, the culture of technology, and possibilities for creative intervention in the age of ubiquitous digital tracking. Taking place at Pioneer Works on Thursday, September 17th at 7:30pm, the conversation will move from the stage to the audience to end the night with a party atmosphere and plenty of shared discussion. Check the Facebook event, and more… [read more »]

Tomorrow Today | Armen Avanessian

This September curated by_vienna brings together more than 20 international curators and invites them to present exhibitions in 20 of Vienna’s leading contemporary art galleries. Reflections on the intersections between art and capital provide the impetus for curated by_vienna 2015. Philosopher Armen Avanessian‘s epynomous essay “Tomorrow Today” addresses artistic strategies for a post-capitalist era. Avanessian explores future (and already existing) alternative models of art and economy. Today, science fiction might be the best kind of… [read more »]

Nina Cristante | 63rd-77th steps

Nina Cristante is an artist, autodidactic nutritionist, Aquarius and my best friend. Had it not been for a mutual friend linking us during her temporary stay in NYC seven months back, I may’ve never been introduced to the full spectrum of her work. Just a subtle trail of digital breadcrumbs. Slow-mo-promo. A whisper, a wink, a bikini body meme. A deliberately ambiguous website hosting austere at-home workout videos and fragments of clients’ food diaries.

G.U.Y. (Remix) – Larry B

LARRY B remixes Gaga’s iconic and unforgettable G.U.Y. Paired down yet rich, Larry B’s remix will push you to seriously reconsider this hit from Spring 2014. Giving Gaga’s vocal track a slower, darker, more physical instrumental track feels right. The pitched down vocal accentuates and furthers the slippage between sexual power dynamics. I’ll lay down face up this time, under you like a G.U.Y. I wanna be that Girl Under You, GUY Familiar vocals echo… [read more »]

Saved to your collection: navigating SoundCloud’s subculture

Navigating the social music platform SoundCloud, scores of electronic music producers define their subjectivities with the self-referential motifs of emergent subcultures. In the late 1970s, French economist and writer Jacques Attali critiqued what he saw as the oppressive nature of the mass-produced record industry, claiming that consumers were driven to stockpile more records than they had the time to listen to. His 1977 book Noise: The Political Economy of Music argued that the music industry… [read more »]

Ready4Hillary Goes Ready2Wear

Recently, DIS Magazine has explored the ethics of the environmental crisis with the DISaster issue, and addressed urgent questions related to big data with the Too Big To Scale issue. By launching the DISawareness collection, we wanted to incorporate these discussions and ideas into DISown.  We approached an array of artists to design T-shirts that engaged critical issues that shake the political moment.  Now that Hillary Clinton’s fashion-forward swag is #trending, it seems as though the T-shirt is gaining political… [read more »]