Discover

¡Disfruten la Apocalipsis!

Successful Lifestyle-Strategies for the End of the World.
Images by Rachel de Joode and words by Johannes Thumfart.

Firewire Salutation

The Maya Calendar of 2012 was one of the dominating memes of the year. Nevertheless, in two days, on the 21st, the end of the world won’t happen. Here’s how to enjoy this apocalypse and other scenarios of transition, the Age of Aquarius (starting in 3573), meltdown sunsalutes, tsunami, technologic-telepathic iCal sphinx, solar panel toenails, wires, and transhuman pole shifts.

One of the best things about Mexico-City is that there are practically no tourists. The city is regarded as dangerous, ugly and maybe also as plainly dull and boring in comparison to the hot spots in southern Mexico – tropical paradises with eternal spring break and thrilling drugwar-background-noise spicing up all that sunbathing and mojito-sipping. Nevertheless, in Distrito Federal, as Mexicans call their capital, the advertising activities around 2012-specific tourism are enormous. 2012-catalogues and 2012-posters are everywhere — 2012-workshops, 2012-meditation weekends, 2012 yoga-classes and so on.

Half-Man / Half-iCal

Given the general anti-urbanist bias of apocalypse-truthers, those events in fact take place in the countryside — in Yucatan where the Mayans lived, and in the nowadays hippie-paradise Oaxaca or plainly in the Estado de Mexico, which is something as Brandenburg is to Berlin and Long Island or New Jersey are to New York. In the 25-million person mega-city itself, December 21st 2012 seems to be nothing more than a gigantic billboard-event, similar to a Soccer Championship or the Super Bowl — a tendency very fitting to the 2012-myth, which most notably via William S. Burroughs began as an underground narrative in the seventies which has since developed into massive, global media hype. For the mainstream, the 2012-meme started with Emmerich’s movie already in 2009, the actual year was opened by an Axe-Deodorant — the 2012 edition.

Global Warming

One can´t help but wonder why the myth of the apocalypse, that originally was an underground craze, became so compatible with contemporary capitalism. One reason is of course that its contemporary form can be labeled with Naomi Klein as “Disaster Capitalism”. The disaster, the state of exception, became the normal state in our societies which are constantly busy with preventing financial, political and ecological collapse. These mostly imaginary imminent ends of the world justify all kinds of emergency measures such as the bailout plan. Never, after the end of the cold war, has the end of the world been thought of by so many, so frequently. Amazing reality tv-shows such as Doomsday Preppers and Doomsday Bunkers show just how many take this seriously.

Solar Panel Toenails

Another reason for the compatibility of capitalism and the apocalypse is revealed by end of the world advertisement. Since we really cannot believe in a single thing claimed by advertisement anymore, the apocalypse is the last dream to sell, the last dream we all honestly share: That one day, the Lattés of Starbucks will be over, the never ending stream of middleclass idiots in suits who try “to make it” will cease to exist, Rihanna, Madonna, Beyoncé and Gaga will stop singing and their audience will cease to care. In a way, contemporary capitalism became so repulsive that selling its end is the last possible product. In this regard, the saddest thing about 2012 will be that this promised end just won’t come, as usual.

For more images go HERE

Photography & Concept: Rachel de Joode
Styling: Erin Lewis
Retouching / 3d compositing: Jacinto Astiazarán / jacintoastiazaran.com, Tomás Díaz Cedeño / fairefairefaire.com, Nora Ricci, JOSÉ ANTONIO LÓPEZ
Hair & Make-Up: Eva Laura Zamora Vilchis, Alejandro Rincón Gutiérrez
Featuring: Debora Delmar, Zemmoa, Sofia De Lara, Alberto Bustamante, Aaron Changpo, Jacinto Astiazaran, Johannes Thumfart.
Fashion: Uriel Urban U+U, Nike, American Apparel, O’Neil and ‘punto de reunion’ by PJ Rountree.
Thanks to Nextel Mexico and Preteen Gallery, Mexico City.

Recent Posts

ALLGOLD at MoMA PS1

This weekend, don’t miss the last Saturday and Sunday of ALLGOLD‘s re-launch of the electronic music label GENERATIONS UNLIMITED at the MoMA PS1 Print Shop. Featuring concerts, installations and screenings. Saturday December 20 Naval Cassidy 12-6pm If, Bwana 7pm Keiko Uenishi (o.blaat) 8pm Daren Ho 9pm Sunday December 21 Michael Evans 7pm Barry Weisblat 8pm Lary 7-9pm MoMA PS1 Print Shop 22-01 Jackson Ave Long Island City, NY 11101 ALLGOLD is comprised of artists, designers,… [read more »]

The History of Non-Art: Part 4

On the Avant-garde as Rearguard The most groundbreaking art of the 20th century is called avant-garde. But perhaps these pioneering artists were not so pioneering after all. The artistic avant-garde did not break with established genres and traditions so much as it systematically established genres and tradition. Much of what is considered “radical,” “innovative” and “original” about Duchamp and the artistic avant-garde was brought into existence by people who were not visual artists. They were… [read more »]

Dancarchy | Naomi Fisher

There is an intense new energy unveiled in Naomi Fisher’s new work for Art Basel Miami Beach 2014. Seven large paintings dance their way into the art fair and represent a solid return to painting for an artist who has been dedicated to an aesthetic where nature, ornamentation, and female collective groups dance together and perform their way through the mundane and the extraordinary. Fisher is also revealing a new public commission at the botanical… [read more »]

BAM | Migrating Forms Festival #6

Watch an exclusive trailer by Jacolby Satterwhite for BAM‘s sixth annual Migrating Forms festival! BAMcinématek has announced the complete lineup for the sixth annual Migrating Forms festival of film and video (Dec 10—18), and we are so excited! Co-curated by Nellie Killian and Kevin McGarry. Opening the festival on Wednesday, December 10, is the New York premiere of Soon-Mi Yoo’s Songs from the North. Inspired to make a documentary about daily life under one of… [read more »]

Institut Kunst | We’re Live and We Want to Elate

Institut Kunst, the Art School you wish you had applied to! Spearheaded by Head of the Art Institute, Chus Martínez, along with lecturers and a science team, the innovative Institut Kunst is working towards a redefinition of the traditional art school. The website is not your average .edu. Check it out here and read the welcome text, WE’RE LIVE AND WE WANT TO ELATE by Chus Martínez below. The site you’re in now is, actually,… [read more »]

Artie Vierkant |  A Model Release

Artie Vierkant’s show, A Model Release, at UntItled consists of four new pieces from two distinct bodies of work. Executed through processes that affect a wide spectrum of the population, the works on view are accessible to both the intellectually and visually curious alike. While Detachable storage rack for metallic structure and Air filter and method of constructing the same add to the series Exploits made within the constraints of several patents licensed by the… [read more »]

The History of Non-Art: Part 3

On the Avant-garde as Rearguard The most groundbreaking art of the 20th century is called avant-garde. But perhaps these pioneering artists were not so pioneering after all. The artistic avant-garde did not break with established genres and traditions so much as it systematically established genres and tradition. Much of what is considered “radical,” “innovative” and “original” about Duchamp and the artistic avant-garde was brought into existence by people who were not visual artists. They were… [read more »]

Xavier Cha | Instagram and digital representation

Andrew Kachel and Xavier Cha talk about censorship, digital representation, and her controversial contribution to ♥Like: A BOFFO Instagram Project. New York based artist Xavier Cha’s work engages with the presentation of self in networked culture. Inhabiting modes of translation and manipulation that aid the digital circulation of information, Cha’s work also offers insight into coded desires that are manifest across social media platforms. These desires were central to a work Cha made for the… [read more »]

4Real x Teengirl Fantasy

Digital agency 4REAL has developed an interactive multimedia experience for Teengirl Fantasy’s new EP, THERMAL. Using WebGL technology, 4REAL created 4 virtual worlds to accompany the 4 songs on the EP – Cavescape, Lung feat. Lafawndah, 7:30 A.M, and U touch me feat. Hoody (후디) Click and drag to explore, scroll to zoom. Look for a surprise at the end of 7:30! As technologies like WebGL and Web Audio become more ubiquitous, we don’t have… [read more »]

Dena Yago | Art in the Anthropocene

Most known for her work as a founding member of the trend forecasting group K-Hole, poet and artist Dena Yago has over the past five years produced a cycle of meditations on the city and its destabilizing effects on communities and landscapes. Her work engages with the infertility of the urban sphere, and the paradoxical attraction it has over different species. In New York, ducks no longer migrate south for the winter, making Central Park… [read more »]