For SS16 TELFAR continued to refine and expand his core practice of taking what is most utterly normal in American style — and doubling down. The result is a speculative wardrobe for the future-present: a style-fi uncanny precisely because it’s so familiar. In this video TELFAR teams up with art-collective-cum-anime-miniseries culturesport, creating an in-world advertisement in which Telfar Clemens himself plays a young designer fighting corporate backers not only over the use of his name,… [read more »]
As I searched for this week’s installment, I decided to go for a more random country, one that didn’t strike me as a primary magnet for world music lovers.
And that’s when I came across this confounding video for Raske loobuda, a song by the convivial Estonian duo, Pixie Twins. Confounding because it’s intensely comedic, while being entirely devoid of the later intention or any sense of self-awareness.
Basically, if a Hallmark card could be turned into an earnest music video, this is it. The art direction is an unabashed catalogue of near-shockingly generic poses and gestures. The mid 90’s Ann Taylor Loft styling, sedate fake-fur collars and choppy hair set against autumnal forest and northern beach are bewildering, because they so virulently embody the height of banality.
The song itself, which sounds like a cover of something I’d rather not be familiar with,might as well be white noise. The video inhabits a strange location, where blithe spirits toss autumn leaves at each other–one visited by bad Hollywood rom coms, advertising agencies, postcard makers, high street clothing catalogs from the past five decades, etc. This magnum opus of mawkishness reads like a spoof. But it goes far beyond that… Raske loobuda is a perky Video 101 presentation for a set of insipid, commercial stereotypes. And therein lies our corny beauty.
Pixie Twins take the scattering of pink rose petals into a picture-perfect river, in contempo-casual attire, very seriously.
And so should you.