Who are you wearing? has emerged as possibly the most relevant question in a culture where pre- and post-awards red carpet assaults, photo op slideshows, fashion "oops" TV eviscerations, and best/worst magazine matrices are as big as the awards themselves.

Stylists are consumed by credits, models want a breakthrough byline, brands want advertorial guarantees from print publications. And then somehow this most crucial info is reduced to tiny, typographically obfuscated text and shoved into a corner.

Why? Brands are beautiful! Text sells. Let it be front and center. Let's give credit where credit is don't.

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