Into a swirling continental drift of e-waste, expired worldviews, end-of-cycle images and translated brand impressions, a personalized set of outsourced search terms are inserted with direct orders. By piercing and re-piercing through the highly cosmetic and customized model of “global”, one that is suggested by the anthropological availability of the internet and by the cgi materialism in professional graphics, they travel cinematically through filtered scenes in order to get to the core essence of their query, sampling the natural resources along the way.
What they reveal are questionable algorithmic sequences of strata and their surrounding earthbound specimens, as they present states of memetic self-similarity next to geological changes that have been recorded by an alien logic—that of the cloud and its climes of archival formations, as deposited by the back end of production, and affected by personalized user collaboration. These results are based on your interests, your likes and your previous searches.
So? It’s my body.
These staged results take the form of a geological display focused on the raw collection of samples, swatches or promotional material received from a distant source—one trying to win your business. They suggest there’s an entire scrambled and global corporation of content, both tactile and intangible, that is being impressed into muscle memory as it sinks below the packaging of the crust, and as countless types of users constantly enter the exchange and reorder it for the next. The question is whether that corporation is internal or external, virtual or actual, or if there’s been a recent merger (state change).
It is involved in the R-U-In?S network.