Elastic Youth: Interpreting the Scrunchie

A DIS-commissioned lecture by David Riley

In “Interpreting the Scrunchie,” the first in a series of lectures organized by DIS, David Riley offers an in-depth analysis of the controversial hair accessory. Drawing on patent documents, fashion, and pop culture, he traces its history from mass marketed phenomenon to object of derision among the fashion elite. For more info please visit : howtopatentsomething.org

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