Joint Manifesto

Joint Manifesto for From Here On, Rencontres d’Arles Photography Festival, Arles, France, 2011

“NOW, WE’RE A SPECIES OF EDITORS. WE ALL RECYCLE, CLIP AND CUT, REMIX AND UPLOAD. WE CAN MAKE IMAGES DO ANYTHING. ALL WE NEED IS AN EYE, A BRAIN, A CAMERA, A PHONE, A LAPTOP, A SCANNER, A POINT OF VIEW. AND WHEN WE’RE NOT EDITING, WE’RE MAKING. WE’RE MAKING MORE THAN EVER, BECAUSE OUR RESOURCES ARE LIMITLESS AND THE POSSIBILITIES ENDLESS. WE HAVE AN INTERNET FULL OF INSPIRATION: THE PROFOUND, THE BEAUTIFUL, THE DISTURBING, THE RIDICULOUS, THE TRIVIAL, THE VERNACULAR AND THE INTIMATE. WE HAVE NEXT-TO-NOTHING CAMERAS THAT RECORD THE LIGHTEST LIGHT, THE DARKEST DARK. THIS TECHNOLOGICAL POTENTIAL HAS CREATIVE CONSEQUENCES. IT CHANGES OUR SENSE OF WHAT IT MEANS TO MAKE. IT RESULTS IN WORK THAT FEELS LIKE PLAY. WORK THAT TURNS OLD INTO NEW, ELEVATES THE BANAL. WORK THAT HAS A PAST BUT FEELS ABSOLUTELY PRESENT. WE WANT TO GIVE THIS WORK A NEW STATUS. THINGS WILL BE DIFFERENT FROM HERE ON…”

– Clement Cheroux, Joan Fontcuberta, Eric Kessels, Martin Parr, and Joachim Schmid, Joint Manifesto for From Here On, Rencontres d’Arles Photography Festival, Arles, France, 2011

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