It’s not a new idea, but it’s showing a renewed presence in ad copy everywhere. Of a similar timbre to heirloom, heritage, classic and their J. Crew-volleyed, it-word chums, bespoke speaks to a product that has stood the test of time, to a quality that only time can produce. Or rather– quality that only time could have produced, since all of these terms intimate a resiliency and longevity we sometimes assume don’t exist in contemporary products. Bespoke however, attempts to recreate those conditions here and now. Already noted as a New York Times’ “Worn-Out Fashion Term” near year’s end last December, bespoke’s nostalgia shows no signs of fading away.